Adam - One of the things that I like to do, before I even go into planning for a new year, new quarter new month is to reflect back on the previous year, or on this year and get some you know, get clarity on some things and make sure that we've completed a lot of those things. So that we are not bringing baggage from the New Year or from the previous year into the new year. So one of the biggest things is is there one of the first things here is celebrating your wins, right, get take some time to get clear on or to like capture, right?
You know, a lot of these things live in your head, we want to capture them in some kind of an external environment like a document like this, or a notepad or something like that, like things that you that are better winds for you could be you enrolled X number of people in your business, it could be you've generated your first lead online, it could be you launched something new, whether it be a new, maybe you launched a new business, maybe you launched a new asset, a lead magnet, something like that, but really take some time and reflect on the wins that you have created up to this point in 2020.
And then you're all you also see, you know, what, what challenges or struggles did I overcome? What lessons did I learn in 2020, don't make the same mistake of, you know, our minds kind of we have a short attention spans, we know that right? But we also have like, you know, short term memory too. So it's like, if you don't start capturing the lessons that you're learning and the mistakes that you're making, and the lessons that you can pull from those mistakes, right, then you have, then we have a tendency to repeat the same mistakes over and over and over again. Right?
So get clear on what those things are, so that you do not repeat the same mistakes. And then what new skills Did you acquire or improve upon in 2020? How did you increase your value to the marketplace in 2020? What new skills, marketing assets, websites, funnels, new systems, anything like that? You know, I think that if, if you take some time on this part alone, you will probably realize that you've come further than you realize.
Meredith - So that's such a huge point. I'd love for everybody that's, that's catching the replay or watching us live? Comment below. Just the first thing that comes to your mind when Adam was going through this, like what what was your biggest win this last year, share that because we do spend so much time as a society, you know, hammering on ourselves, right? We are just so extraordinarily hard on ourselves and hard on each other.
And we don't take enough time to celebrate the things that we win. And the things that we succeed in. I mean, oftentimes, we just kind of pass by them so fast, and we're on to the next thing. But take the time to relish in what you've accomplished, because that's what's going to help you continue to build up your mindset, your posture, and your confidence. But I'd love for you guys to comment, and let us know what your biggest accomplishment was. So far in 2020, you've got a month to go. So it could still be coming for you. But what about so far this year?
Adam - Okay, so that's the next section that we have here. We've actually got three sections. So that was the first section, the second section, it's all about goal designing. Right? What is your income goal in your business for 2021? Right. Okay, so cap, you know, capture capture that number. And then and then we also have a question down here. What are what are your top three overall business goals for the next 12 months? Because it you know, we don't want it to just be income related. I mean, the like, the deal is that we want to make sure like, whatever we put down on here, we want to make sure that it's something that is inspiring, right and that's that's what makes this process fun is that you get to you get to think about Okay, what do I really want for myself, right? So you know, what, what are the top three overall business goals for the next 12 months, maybe some of them have to do not just with income, but you want to reach a certain number of people you want.
You want your audience To expand to a certain level, right, you want to be known for something, you want to publish something you want to, you know, you know, something, something like that a maybe it's like, you want to reach a certain level in your business so that you can walk across the stage, you know, as in, you know, such and such executive, whatever the different levels are in your, you know, your company, right, but maybe, maybe that's what it is for you.
But it's really, this, this is really about getting inspired, so that you can, because that is what's going to give you the juice to take the uncomfortable actions that are going to need to be taken, and it's going to give you the if you're inspired by by moving towards something, you're going to be more likely to push forward and push through in the face of the inevitable adversity that you're going to come up against, right, the inevitable challenges and setbacks that you're going to experience that come with any kind of building a business and, you know, taking on, you know, learning new things, right? I mean, it's like, there's gonna be challenges. So get clear on this stuff. So that you so that those challenges are like nothing compared to how sexy this stuff is for you and your life.
Meredith - Yeah, and, you know, don't be shy you guys, I asked you to share with us a win that you had last year, I bet if I asked you all to share an area that you know, you need to improve in the coming year, you probably could have listed that superfast. So I'll ask for that, too. You know, what is something you're looking to improve? But also, what is one of your goals in this next year, what is something that you're willing to declare right now, today, in you know, on this live, that is a goal for you for 2021. Because I think that's also part of it, you know, Adam was sharing last night in our private coaching group, with our clients and our expert accelerator program, that the likelihood of you he was talking about, people want to quit smoking.
And if they post on Facebook, I just smoked my last cigarette or whatever, that the level of accountability and then significant amount of, of just success that they have over people that don't declare that, because when you keep that kind of stuff inside, and you keep it private, nobody really knows what you're doing other than you. And then you get caught in that whole circle inside your own brain around whether you have integrity to what it is you're doing and what you're telling yourself you're doing.
And so by declaring what these top three things are, make sure that you're also sharing it like with your significant other with your husband, your wife, your roommate, your family, your friend, your business partners, whoever that may be, because, again, they want to support you, but also gives you that level of accountability to something bigger than yourself.
Adam - Yeah, exactly. It's like, I mean, do you believe in the law of attraction? I'm asking you guys, you know, straight up, do you believe in the law of attraction? I bet that most of you probably do, right? Because, you know, we're just winners, we're network marketers. I mean, there's, like, you know, that it's a personal development law of attraction crowd is, you know, there's a lot of overlap there, right.
So I'm guessing you probably do believe in law of attraction as I do. I mean, it just, it just makes so much sense that the more you talk about your goals, the more that you put it out there, the more that you capture it on documents like this, that you share it with other people, the more likely the law of attraction is going to actually kick in, and you're going to be presented with opportunities and, and things that you might not have otherwise been, you know, coming into your world for you to, you know, move towards that goal or that vision. So, by hitting these goals, my life would improve.
Okay, you know, there's one that I actually didn't address, what are the things that I have in my life right now that at one point, we're just dreams, goals and vision, in fact, I'm actually going to move this one and move this over the top. And this is a question that we asked because, you know, I feel like we know with goal setting, you know, people, you know, they get they start thinking about all the limitations and they, you know, they hesitate to even put down a goal because, you know, what if this or what if I you know, what, if I don't hit it, or, you know, do not but it's like, you have a lot of things in your life, you you hit goals, you you you bring you brought things from an idea or a thought, a goal, a vision into fruition in your life.
You definitely have and the more you can get present on what some of those things are. I think the the because it's all just like a mindset game, right? It's like if you get clear on what those things are, that's going to make it before before you put down any new goals. I think it's going to make it more doable. You're going to be able to achieve these things that are probably new that you haven't experienced before.
Meredith - Absolutely. And I love it in the comments. I think it's a Jacuzzi shared, I've got my first online signup with no training. That's awesome. That's a great accomplishment this year, we've got somebody else that says they need to work on consistency. That's Charles. Yeah, I mean, don't we all right. I mean, that's one of the being consistent, being persistent and having dedication, especially if you're building a network marketing or direct sales business.
These aren't really complicated businesses. I mean, we've talked about that a lot. Here, too, we're not trying to, you know, put a man on the International Space Station or, you know, have space travel for, you know, regular civilians, right, we're not trying to do something like that, we're trying to share a really simple business, that allows people to create their own income and in a really engaging way, but it's not complicated. And sometimes when things aren't complicated, we need to do the same task again, and again, we get complacent with that, we lose our dedication, it just becomes kind of mundane, and it's not exciting anymore.
And so if you can be consistent, if you can gamify it by trying to, you know, beat your best week over week goal with leads or week over week goal with appointments or, you know, do different things to challenge and reward yourself and make it fun. That's one way that you can improve your consistency. But if you're just kind of sitting there churning through it, and not really enjoying it, that might be one of the things you want to think about doing. We also have somebody that's saying, This is Rowena saying that she needs to work on a system, so that she'll set her work hours. And yeah, absolutely, you know, systems, again, are really, really important in this industry, because your company is going to your partner company is going to give you a whole lot of tools kind of from the sale forward from the enrollment forward.
But they're not going to give you a whole lot up front. And you need systems to manage your leads, you need systems to engage your prospects, you need ways to communicate, nurture those relationships, share your unique point of view. So those would be some if you don't have those systems, those would be great things to put in under this category of what are my top three overall business goals? Right? I mean, one of those goals could be, I am going to implement a system to manage and engage with my leads. That'd be grateful.
Adam - Yeah, exactly. All right, by next one, by hitting these goals, my life would improve in the following three ways. And you know, I mean, on Google Doc, you just come in here, you know, put put a couple bullets in, right. But it's like, what are what are the ending, and this is something that we that we do when it comes to goal setting, because we don't want to just set a goal for the sake of setting a goal. It's like, we want to get to like the reason behind the reason, right?
It's like, you know, everybody can say I want to make $10,000 a month, but it's like, Okay, what will that do for your life? What will that make available to you, because it's when you get when you kind of create, like an emotional attachment to the goal. Because the goal is tied to some something that you really want for yourself or something that you really want for your family. Right, then that is essentially what's going to really solidify it.
And, and, and, you know, give give you that juice, and inspiration that's going to require to, you know, again, to hit, you know, to push through the challenges and all that. What pain what I experienced by not hitting these goals, kind of the opposite of that, right? If you can associate pain with not going after the goal, or with with, you know, not not hitting the goal, it's going to make mean, you're going to be more likely to do it.
I mean, do you want your business to be where it is right now? 12 months from now? Right? What would you what would what would that experience be like, right? I mean, where would you be in your life? You know, financially, then if, you know, if you don't make some drastic changes right now. Right? So what pain might you experience by not hitting these goals? And what are you willing to give up? What are what are some things that you're willing to sacrifice, in, in the short term in order to hit your long term goals?
And we this was something that we talked about a lot, you know, last night yesterday as well, with our with our clients is, you know, you might you might have to be willing to just get out of your comfort zone for a short period of time, you might have to trade a little bit of comfort in a short period of time, right for long term comfort.
And are you are you able to do that? Are you able to, to sacrifice the short term for the long term, in fact, if like, that's what you just have to do, you know, especially in network marketing, but I just think entrepreneurship, in general you in success in general, you've got to be willing to make Short term sacrifices in order to get long term gains.
So what are the characteristics of a person that might I must become in order to hit these goals? Well, that is gonna depend on the goal. And I would recommend that you, you know, you know, go go big with your goals, right? Like don't like don't set reasonable goals that are not going to inspire you set big goals that are going to light you up, that are going I think that's probably a big, a big problem that people you know, you know, they say to, you know, set SMART goals, like, I don't, I don't even know what that what that acronym means.
But but I think it's like, it's like, those are like, they're very reasonable, like, you know, a little bit of growth kind of goals. But if you set a bigger goal, I think it's going to inspire you much more, right? So it's going to make make it so you have to become better, you've got to become a different person in order to hit the goal.
What was that the Will Smith quote that was like that, that was like it was something about, you know, set a goal so big, that the person that you are now it's impossible for them to hit that goal, you literally have to expand yourself, if you want to be able to capture that goal.
Meredith - Absolutely, absolutely. You know, what that's making me think of is, I have this, I have a friend, he's from Australia, and his wife was involved in a terrible accident, fell from a hotel roof in Thailand, and became paralyzed from the waist down, nearly died. They had three young children, I think under the age of 10, or 12, at the time. And I mean, her life could have just she could have just decided right then that she was never going to be able to live her life the way that she wanted to.
And the one thing that her family loved to do together with their three sons was surf, they loved to surf. And everyone told her, Sam, you will never surf again. I mean, you got to be kidding me. You've got to be kidding me. You will never surf again. That's not even possible. You know, we're just not sure what's going to happen for you.
Well, I think her her accidents only about six or seven years on now. And now she is the world champion Paralympic surfer in her age category. You know, so when I think about like, imagine setting a goal like that for yourself after that kind of a setback? And say, No, I'm going to do this, but not only am I going to do it again, I'm going to be a world champion at it. Right. And their story is getting ready to come out in a new in a new movie, which I'm pretty excited about for them. Yeah, it's it's penguin Blum is the name of their book. But anyway, you know, what are you going to?
What are you going to do to make your goals that big? Right, whatever goal you wrote down, because if you started write down a goal, and when Adam showed that for your income, or a number kind of came to your head, and you're like, yeah, I'm gonna shoot for that number. This next year. I've heard so many people, so many coaches, say whatever you wrote down initially double it, that should be your goal. Right? It's not making your stomach churn and making the kind of sick a little bit, it's not big enough.
Adam - All right, seriously, yeah, it's gonna it's like, the kind of goal that like, it's gonna require you to like, rethink how you do everything in order to hit this goal. And then what is one reason I will do whatever it takes to make these goals a reality, right? made? I mean, and again, it's just about cementing it in your mind, right? Because, you know, and the more emotionally connected you can get to this, that's why we're asking these questions like, you know, so that you can take your kids to Disney World, right, so that you can, you know, retire your your spouse, right, things like that. Is is what we're what we're trying to get at here.
Okay, next, is the action plan. Right? What What, what kind of plans can we put in place so that we can make these goals more of a reality, right? And, you know, one of the things that you want to do, you know, right away when you when you create a goal is like, you know, start to put some of the things into action right away, because we can all just set goals all day, but it doesn't really, it doesn't really do any good if it's not followed up by action. And I think a lot of times people will set a goal and not follow it up with action because they don't have clarity on the actions that's going to get the goal and that's why we do this next part. Okay. So what skills will I focus on improving and mastering over the next 12 months in order to hit these goals?
ight, because if you've got a big goal, then the skills that you have right now are probably not going to cut it you're going to have to take on new skills, whether it's, you know, a communication skills or sales skills or marketing skills or copywriting skills, you know, I mean, a lot of times that's really, you know, What it's going to come down to, it's going to be some form of communication organization. Right? Those kinds of things. When I, when I was doing this, you know, years ago, that was a big one for me. I'm like, if I'm going to hit these goals, I've got to figure out a way to become more organized. And right. So what is that for you? How many leaders will I need on my team in order to hit my income goals?
Well, it really depends on how big your income goal is. I mean, if you've got to, you know, if you've got a goal to do multiple, six figures next year, and you've never done that before you I mean, and you, and you're at the end of it, you know, traditional network marketing compensation plan, you know, you're probably going to need 50 leaders on your team where, you know, at least, you know, maybe not 50, like, you know, 10 solid leaders on your team. But you might have to enroll 100 people to find those 10 leaders, right, get clear on what that is going to look like, what kind of numbers you're going to have to put up?
How many new reps will I have to personally enroll per month, in order to achieve my goals, let's just say that is the goal 10 leaders on the team, you're probably gonna have to enroll 100 people in order to find those 10 leaders, what's 100 divided by 12, you know, tells you that you're gonna have to enroll, you know, what, like, eight to 10 people a month, if my math is correct.
Meredith - Yeah, I was just on an event, not that long ago, a virtual event, they had top leaders in the industry from around the world. And as they introduced each leader, they told the number of people that that person had recruited to their team. And everybody that they had on this event had was was, you know, multiple, six figure income, some of them seven figure income.
And there wasn't anybody who had recruited fewer, personally, fewer than 250 people. Right? There wasn't anybody that had recruited fewer than 250 people. So you know, if you're saying to yourself, Well, I, you know, I'm not sure what I need. always find someone who has what you want, and figure out what they did. Right? Figure out what their numbers are. Because if you're like, I don't really know, like, I'm kind of new to this, or I haven't ever really taken my business, you know, it's something that's full time.
But now with the pandemic, and being at home and everything changing, this is the year I'm going to pour into it. But I don't really know how to set these goals because I've not done it before. At a grand level, I've kind of done it at on a on a part time level, look to somebody who has achieved what you want, figure out what their numbers are. And do that. Right. And, and because success has leaves clues.
I think that's Adams phrase. success leaves clues. So figure out what they are, and just copy their books. It's totally fine, I think to plagiarize a successful person's goals and make them your own.
Adam - And, and not not just their goals, but like other things about them that are working, right. It's like, it's like, I mean, if they have an online strategy that's working do that if they have, you know, like, I mean, I used to do that with my mentors. I'm like, I'm like, Okay, what, like, I would watch their videos, like their marketing videos. And I would be like, Okay, what is different about what they're doing versus what I'm doing? And now like, I'm like, oh, they're looking directly into the camera. Right? Like, they're, they're their videos, I'm like, my videos, I'm like, one of my eyes are wandering all over the place.
They're looking directly into the camera. And when I look like this, right, it feels like I'm looking at you directly in the eyes, right? Because I'm looking directly into the camera. That was just one of the things that I remember from just getting started, like, modeling successful people, and like getting clear on to what it is that they're that they're doing that you're not doing is like one of the most profitable activities that I think that you can do, you know, as as up and coming.
So, how many, okay, how many leaders how many new reps and we went over that how many people will have to expose my offer to in order to hit my monthly recruiting goals? So let's just say conservatively, we're just we're doing one out of 10. You know, you want you want 10 leaders, you enroll 100 people to get those 10 leaders, you might have to expose, you might have to expose 10 times that in order to in order to recruit those 100 people.
So let's just break let's just say it is the number is eight a month, you need to enroll eight people per month consistently, right, then that means that you're probably going to have to expose 80 people per month. And then let's say you're doing it five days a week, right? Because you're taking two days a week off, you're doing five days a week, that's 20 days in a month, once 80 divided by 20.
It means that you need to be exposing about four people at about four people a day. And then you see how we just broke that down like that, just like, it's like, Okay, wait a minute, like I, you know, we're talking about exposing 1000 people.
But if you break it down like that you only need to, that's only four per day, only five days a week, can you expose four people to your offer a day, five days a week. And if you if you did that, then by the end of the year, you'd have 100 personal enrollees, and 10 leaders on your team?
Meredith - I mean, it's, it's a matter of figuring out those numbers, breaking it down into pieces that you can actually digest. And one of the best pieces of advice that I've ever gotten around that because you know, we do we write down these goals, and then we tell you to double them, and then all of a sudden, we get scared, and now we're paralyzed. And we're like, how am I going to achieve that goal? Right?
How am I going to get there? Well, how do you eat an elephant? One bite at a time, right? So figure out what piece of it? Are you going to bite off? What are you going to do today? Don't worry about that end goal. What are you going to do today? How are you going to improve it next week? How are you going to improve it the next week, it gets to that consistency of incremental incrementally managing your development, your skills and your outcomes, that the goal will unveil itself, it's already written, it will happen.
If you take the proper action, consistently, get the coaching that you need, learn the skills that you know, you need to develop, develop your team, and just continually strive to get betteras possible.
Adam - I mean, in if you if you struggle with consistency, I'm telling you, your vision is nothing, your goals are not your your there's there's no there's no juice behind it. Right. So. So, you know, you're you're you're you're lacking consistent if the vision was there. And if you were like, really connected to that vision, you would be way more consistent than you are consistency as a result of lack of consistency is because of a lack of vision, your why is weak, you got to you got to strengthen that in order to be more consistent.
Okay, what is my primary? Okay, what is my exposure agent? How are you going to expose people isn't alive zoom? Is it a? Is it a recorded presentation? Are you going to do your own presentation? Do you have any kind of like a lead magnet or something that you can offer people for free to get them to raise their hand to get them to take a look? What is my primary strategy for attracting prospects?
Right, maybe maybe for you, it's, you know, it's organic marketing on Facebook, maybe it's organic marketing on LinkedIn, I think that LinkedIn should be part of everybody's strategy. By the way, if you're doing any kind of business, you know, to, to, or if you want to enroll professional people, LinkedIn, I'm not going to I mean, we've got specific trainings on LinkedIn we could share with you but like, I really think that, you know, we all need to, you know, really utilize LinkedIn, it's like, it's just an untapped goldmine. Okay, what's your secondary strategy for attracting prospects?
Maybe? Maybe if you're a little bit more advanced, maybe your primary strategy is Facebook ads, right? Maybe your secondary strategy? is organic marketing on LinkedIn, something like that, right? But what does that look like for you? What systems can I put in place to improve my lead flow my or expand my reach? Okay, so what what systems can you can you put in place? What systems or processes can I put in place to improve my conversions?
You know, we we give our clients access to a CRM system, which is all about improving the follow up process, right? It's the you know, getting getting, getting in front of more prospects and systematically taking them through a process that ends with them enrolling with you, and then putting them through an entirely different process for retaining and getting them duplicating.
What is my unique selling proposition? My USP? What is my what makes my offer different or unique? from all the other home business offers out there? What do they get when they join me that they don't or won't get elsewhere? And that's why and that's just getting clear on those things is just going to help you to more clearly and more effectively communicate the value of what you have, to your to your prospects. Anything on that. Meredith? Before I move on, we're almost done here.
Meredith - I think that the unique selling proposition is really, really critical. Because this we are working in a crowded space, right? There are a lot of people that are working in network marketing. There are a lot of people that are working in direct sales. And everybody is saying the same thing, right. You want time freedom, you want flexibility, you want to walk away from that. right? They're saying the same. Everybody's singing the same songs speaking from the same script, people are tired of hearing it. So how are you going to position yourself differently? How are you going to claim a piece of authority online?
That allows people to see that you're different? And how are you going to deliver something different to the people who join your team, maybe you've got great training behind the scenes, maybe you've got great systems that you're already using, maybe you came to the table with really unique skills that you use to help your team succeed. Those are the differentiating factors. Anything about your company is rarely differentiated. Right?
Many of these companies are all modeled one after the next and they're great, and I love this industry. But you can't not say, you know, I'm a better rep with x, the same company will call it you know, I don't know, I bought chick fil a on the brain. So let's say your company was chick fil a, you can't be like, Well, my chick fil a is better than his chick fil a, it's still chick fil a. Right? So how are you differentiating your offer? It's you that has to be different. It's you, you have to, to lead with. And if you don't know how to do that, that should be one of your goals for next year. Absolutely. Otherwise, you're just going to be another rep with another company lost in the sea of reps.
People people join people more than they joined businesses, people are going to be much, much more likely to join your business because they think that they're going to get something from being closer to you. And they're going to they're going to, you know, because you've got something more unique, a better system, a faster path to cash for that. Right? Not just because your business is like, you know, the best thing since sliced bread, people don't buy join, because of that they join because of the people that they're doing.
Weekly production now now is now we just wanted to kind of take some of it, you know, take a step back a little bit more, we're actually rather zoom in a little bit more and talk about what are some things that we want to do on a weekly and a daily basis?
You know, because there's going to be certain things that you might not need to do every day. But you know, you'd need to be, you know, you'd be doing them maybe Monday, Wednesday, Friday, or maybe, you know, you've got to assign certain days, you know, where maybe, you know, maybe it's posting organic content, maybe it's distributing content to a Facebook group, a fan page, many chat email list going live on Facebook, right, your your, you know, the strategy should have to do with like production?
What are you going to put out into the world as a way of pulling people back in towards you have follow up conversations? How many people are you going to expose on a weekly basis? Are there going to be certain days that are your exposure days and other days that are follow up days, right? And then your daily method of operation? What are you going to do on a daily basis? This is where it's like, you know, what are you going to do no matter what, do you have a morning formula of some kind? Is it you know, is it is the goal to because you did the work we talked about earlier?
Now you can, you know, say okay, I'm gonna I'm gonna, I'm not gonna go to bed at night until I'm exposed for people today to my business, right? That's the kind of, you know, daily daily method of operation that we want you to create. So what is my daily method of operation? What will I get done on a daily basis no matter what.
Thank you for listening to the digital upline show. Adam and the D U team are committed to leveling up the network marketing profession. by equipping distributors with 21st century systems and skill sets that decrease resistance and increased cooperation with prospects and team members. Visit digitalupline.com/subscribe to get notified when we release new podcast episodes and to get exclusive access to our weekly live training.