I can tell the difference between an amateur and a professional by the questions they ask...
...An amateur marketer may ask something like,
“Why isn't my business working?”
When they should be breaking down the elements of the process and asking...
Where are the breakdowns in my sales process or funnel?
Is what I'm doing to produce leads working?
Am I creating new selling opportunities on a daily basis?
When I do get a lead or prospect, what processes do I have in place to warm them up, build trust and convert them into a buyer?
How much time or money does it take me to create 1 new sale in my business?
How many people am I exposing to my business?
Do I have a system in place for exposing new people?
Do you see the difference?
Once you can identify what parts of the process are working and which parts aren’t working, you can plug up the leaks and then all of a sudden your business will be working
The same goes for sales…
Am I getting to their deeper desire and their WHY around solving their problem?
Or am I only getting "surface level" responses because I lack the confidence to ask the real questions.
Am I getting them to see the massive potential COST of not taking action?
What will their life look like 1 year from now if they do nothing today?
Am I positioning my offer (product, service, opportunity) as a solution to their problem in a clear and concise way that they can understand?
Or am I just verbally-vomiting information on them?
Answer these questions then you can figure out why you are “not closing” if that is an issue for you.
You think that might be more productive than just throwing your hands up in the air and saying, "I guess I'm just no good at this."
No! You just haven't been properly trained!
I added an entire section to my book on closing people over the phone as well as my top strategies for generating online leads for your business 24/7: