Adam - I learned this concept or I heard this concept on a different podcast that I was listening to this morning. And, you know, decided to share it with you, with you here today, because I think it's just incredibly relevant, and it's a cool analogy for you know what we experience in you know in business in any other area of life where we're trying to, you know progress and there are challenges and obstacles that inevitably are going to come up, right. So, you know, I've, I've been a snowboarder for most of my life and I've, you know, it's just something that I've done since I started skiing when I was five years old, I started snowboarding when I was 12 years old, And I've basically been snowboarding ever, ever since and it's, you know, a big part of my life in the winter months, of course. And I've also taught several friends how to how to do it how to snowboard right.

And it's kind of interesting phenomena, right when a new person, you know, strap skis on or snowboard on for the first time, and they start to go down the mountain, right there, their tendency is to immediately lean out right like lean back. Okay, which is, it seems like I mean when you don't know what you're doing right, it seems like the thing to do is to lean back or lean out, right, when in reality, you need momentum right you need, you have to you've got to lean in, right, you've got to, you've got to, you've got to shift your weight forward, and, and the momentum that you get when you when you go down is going to allow you to turn in everything right, so like, there's actually a couple different analogies in there and I do love using, you know skier snowboarder analogies because,I mean just because it's something that I'm passionate about right but it's like, momentum is like you need momentum.

If you're on skis or you're on a snowboard like you won't be able to turn you won't be able to stop, if you are if you do not have some momentum, right. So, and then there's the concept of leaning in versus leaning out, You have it sounds, it seems counterintuitive when you're a complete beginner, it seems counterintuitive that you would actually lean in and actually shift your weight forward toward you know going down the mountain right but it's it's absolutely what you have to do right in order to get better right in order to actually make, make it work right, and it's such a relevant metaphor for business and what I see a lot of people do when they start off, you know, in either a new business or in, you know, a, you know, learning some new skills for an existing business.

You know, they, they, they tend to like what, when, when a problem or a situation or a challenge comes up or when they start to feel uncomfortable, the tendency is to wean out, Right, the tendency is to is to, you know, you know, stand back, you know, really analyze you know start to like, Okay, why you know, this doesn't feel right. What am I doing wrong because this doesn't feel right. And what I'm saying that you need to do is you need to lean into the problem, you need to lean into the challenge, you need to lean in to the uncomfortability like it's going to be uncomfortable, except that it's going to be uncomfortable, like, embrace the fact that it's going to be uncomfortable at first, because that's how you improve. That's how you get better.

Right, if you have some, some reservations about doing organic marketing if organic marketing doesn't feel right for you. Right, that's all the more reason to lean into it, you got to embrace it start doing more of it so that it does seem, you know, so it does feel more comfortable to you. Right, anytime you're doing something new that's out of the ordinary. Right, it's going to feel a little bit uncomfortable.

That's the only way that you're going to grow. It's the only way that you're going to create breakthroughs in your life and in your business, Like if you like, like, you know what I see a lot of people doing is they you know they're, they're, they're constantly looking for a way around that uncomfortability they're constantly looking for. They think that if they're experiencing a challenge or a problem that something must be wrong. And I'm telling you that that is an indication, it's the is the absolute opposite of that is that is an indication that something is right because what you've been doing.

Up to this point has got you the results that you've gotten up to this point. So if you're if you want new results. It's, it's, it's absolutely inevitable. It's just, it's just a natural progression that it's going to be weird, it's going to be uncomfortable, it's going to be, it's, it's going to feel a little awkward at first, but I'm telling you, you have to embrace it, embrace the fact that it's going to suck for a little while, embrace the fact that it's going to feel a little awkward at first, because that's the only way that you're going to get past it and get through it.

Right, it's like the, the, there's a book called The obstacle is the way that you know thing just think about that, the obstacle is the way it's like you've got it, you've got to be able to move through the problem to move through the challenge move through the obstacle, rather than what a lot of people do, which is constantly trying to find a way around the problem, right, it's like entrepreneurship is like, it's like the jungle, you've got you know what been what happens when you leave the and this is something that a very successful entrepreneur by the name of Jerry Clark.

He calls, he I think he's gonna He's gonna brand around like Rhino like he, like I think he's got like club Rhino and he's got a whole brand around Rhino, And he said that he's like, at first you're in like the pasture, you're in the pasture with all the cows, right, and in, you know, it's like venturing into entrepreneurship is like entering into the jungle. And what happens when you enter the jungle, you get beat up a little bit, you get scraped you get bruised. Right. But in that process of getting a little bit beat up when you go into the jungle. Right, it's like through that process, you develop thicker skin right like thick Rhino skin right that's why that's like you know the around his like club Rhino brand and all that right.

But he okay so, so when you're when you start to move through the jungle you get a little beat up, you get scraped you get you get bruised. Right. And in that process that's what develops thicker skin that allows you to stay in the game that allows you to win that allows you to like compound your wins, right and then what happens you, you start to meet other rhinos and you start to collaborate with them and you start to, and then like really good things start to happen.

Right, but it's only, it only comes from being willing to enter the jungle being willing to, like, accept the fact that you're going to get scraped up a little bit, you're gonna get bruised a little bit it's necessary for the process of you developing into the kind of person that can produce the kinds of results that you want, like who you are right now, cannot produce the results that you are looking to, to produce it's like, you know you've, you've got to become a bigger version of yourself, you've got to become a better version of yourself.

That's the person who's going to be able to achieve the results right it's like things don't get better, until you get better right things don't improve until you improve okay right so, so But what a lot of people want to do is they want to circumnavigate the jungle they want to find a way around the jungle, right and that and that and those are the people that get susceptible to like, to like, you know to to like gimmicks and like in like a lot of, you know, Like, like hype, and like, like like, you know, things that don't really work that like that like, you know like shiny object syndrome, right, it's like you're constantly looking for like new shiny objects because you're not willing to, you know, actually, you know, do what is necessary because it's uncomfortable, and when and what I'm saying, right, is, is you got to embrace that you got to lean in, lean into the difficulty, lean into the problem lean into the challenge, lean into the uncomfortability.

That's how we're going to get better. That's how you're going to get better and that's how your results are going to get better. And in the process right you will become the person who, you know, can get the big results who can handle, you know, bigger setbacks because as your business grows, your responsibility grows as as, like, the bigger the bigger your business gets, the more problems you have the bigger your problems get right and that's why it's so necessary that you that you develop yourself into a bigger version of yourself, right, that can handle those bigger problems that inevitably are waiting for you when you get bigger results it's like new levels, new, you know, new levels, new devils right.

So, so you know really really embrace it, I had another mentor who, who was actually friends with, with, with Jerry Clark, his name is, was, was Jeff and Jeff. Jeffrey Combs actually I don't know, just, if you know him, old school network marketer he called himself, low tech big check, but he was just a phone guy he was just like a, you know, you know, he built his very successful, you know, sales organizations in the home business industry, you know, just, you know, just with, with lists and, you know, smiling dialing and, and, you know development he learned how to develop leaders and, you know, but But anyway, one thing that that I learned from Jeffrey was.

Was he talked about the lottery and he talked about like the phenomenon of like people who win the lottery, and how you know it's like what like five years later people that win the lottery are often in a worse financial situation than they were when they originally, or you know, you know before they bought the winning lottery ticket, and it's because, and he actually said that it was like, it's like the sad thing about people that win the lottery, is that they, they're robbed of the of the process of the of the experience that they have to go, that that like a self made millionaire has to go through to get the results on their own they don't, they don't get to experience that process, right.

And that's why they can't, they can't handle it, they can't handle the problems that that arise with, you know, having that much money which is just another, which is a big responsibility. Right, so, So, I'm telling you embrace the process right embrace the process, embrace the fact that things are gonna suck for a little while. It's okay, it's not a sign that that that that it's not working, it's not a sign to to lean out and, and, you know, you know, go in another direction. It's, it's, in fact, the opposite of that it's a sign to move towards, you know, embrace it, move towards it, because that's how you're going to grow the entrepreneurial muscles that you're going to need to handle the next level and the next level after that, and the next level after that. And the next level after that.

Right so embrace, you know, embrace it, lean in, if you're experiencing challenge, if you're not experiencing challenge, I would actually go as far as to say, if you're not experiencing challenges and problems in your business on a daily basis, things that you need to, you know, overcome and push through, then that's a problem that's actually a real problem is that it probably means that you're just standing still. And that's the absolute worst thing that you could do in this business is to stand still.

You got to be moving forward. You got to be moving towards the towards the challenge moving into the problem, and you know just taking a lot of action, regardless of the fact that you might not know exactly what you know what, what it's going to look like on the other side right it regardless of the fact that, you know, it's like you don't have to know the step like 20 steps down the line, you just have to keep putting one foot in front of the other.

Right, it doesn't matter you know what, I, there's some other quote, I can't remember exactly what it was. So, you know, I'm not even gonna attempt it but it's up something along the lines of like it, you know, if you like, if you have to, even if you have to crawl right. If you have to walk if you if you can run, run, if you have to walk, walk, if you have to crawl, crawl, just keep moving forward.

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